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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 28/10/2024 15:29:51 • 34 Views
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TAS SPUNBOND TERHADAP KEPUASAN KONSUMENCreated by :
Hans Eka Wijaya ( 20160101242 )
Subject: | PENGARUH HARGA KUALITAS PRODUK KUALITAS LAYANAN KEPUASAN KONSUMEN | Alt. Subject : | PRICE INFLUENCE PRODUCT QUALITY SERVICE QUALITY CONSUMER SATISFACTION | Keyword: | Price Product Quality Quality Service and Customer Satisfaction |
Description:
This study aims to determine the effect of Price, Product Quality, and Service Quality on Customer Satisfaction of Spundboud Bags. The independent variable consists of Price, Product Quality and Service Quality. The dependent variable consists of customer satisfaction. This research was conducted on the customers of the Spunbound Bag in the Tulunggung area with a total of 140 respondents. Research respondents were determined using purposive sampling technique. The data was collected by distributing questionnaires using a 4-point Likert scale to measure 28 indicators. The data analysis technique used multiple linear regression analysis. The results of this study prove that price does not have a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, then price, product quality and service quality together have a positive and significant effect. significant on customer satisfaction.
Contributor | : |
- Prof. Dr. Hj. Endang Ruswanti, S.E, M.M
| Date Create | : | 28/10/2024 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160101242 | Collection ID | : | 20160101242 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2024 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-harga-kualitas-produk-dan-kualitas-layanan-tas-spunbond-terhadap-kepuasan-konsumen-36413.html
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- UEU-Undergraduate-36413-BAB1.Image.Marked.pdf - 247 KB
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